Nominal Definition and Examples

In English grammar, the term nominal is a category that describes the usage of parts of speech in a sentence. Specifically, the nominal definition is a noun, noun  phrase, or any word or word group that functions as a noun. It is also known as a  substantive.  The term comes from the Latin, meaning name.  Nominals can be the subject of a sentence, the object of a sentence, or the predicate nominative, which follows a linking verb and explains what the subject is. Nominals are used to give more specifics than a simple noun. Key Takeaways: Nominal Nominal is a grammatical category for words or groups of words that function as nouns in a sentence.Nominals can do whatever nouns can. They can be a subject, an object, or a predicate nominative.Nominal groups give more specifics about a noun.Nominal groups can contain other parts of speech such as prepositions, articles, adjectives, and others. What Is a Nominal? As a grammatical category, nominal describes words or groups of words that function together as a noun. The words in a nominal grouping give more detail about the noun (the headword), making it specific. Nominal phrases and clauses can include other parts of speech such as articles, prepositions, and adjectives. For example, in the noun phrase  a nice cup of tea, it makes sense to say that  nice  is a modifier of a  cup of tea, rather than just the  head  noun  cup, says Author Geoffrey Leech in A Glossary of Grammar. In this phase, nice cup of tea is a nominal; it provides more description than simply saying cup. Using a nominal gives the reader a more complete sense about what the writer is trying to convey. Nominal Phrases When constructing a nominal phrase, the headword for the phrase is a noun or pronoun, though it may not always be at the front of the phrase, as you would  think from just looking at the term. Headwords can have articles, pronouns, adjectives, or even other phrases before them, and they may be followed by prepositional phrases, subordinate clauses, and more. Author G. David Morley gives these examples of nominal phrases. The headwords are in italics. This Russian courseMy most enjoyable climbHer sisters new bicycleAll of our recent holidaysA voice from the pastThe song that Jill sangThe secretary general In all of these examples, the nominal gives more context to the noun. Its not just a course; its this Russian course. Its more than just a climb; it was my most enjoyable climb. And, its much more than just a bicycle; its her sisters new bicycle. To illustrate how nominals can function in a sentence just like nouns, here are ways to use the attorney general as a nominal phrase in different parts of the sentence: The attorney general is running for reelection. (Its the subject.)We took our concerns to the attorney general. (Its the indirect object.)A bulletproof limo took the attorney general to the conference. (Its the direct object.)The staff members went to lunch with the attorney general. (Its the object of a preposition.) Authors have made great use of nominal phrases in literature. For example, using a version of the nominal phrase from the last section, authors Greg Mortenson and David Oliver Relin authored a book called Three Cups of Tea: One Mans Mission to Promote Peace — One School at a Time. The book is about one mans quest to promote peace by sharing three cups of tea (together with thoughts of friendship and peace) with various individuals in Pakistan. In this title, Three Cups of Tea is the nominal phrase. Its not just a cup, but three cups of tea that Mortenson shared with others. Nominal Clauses Nominal clauses contain a verb and often begin with words such as what (or other wh- words) or that. These are called that- clauses and wh-  clauses  or relative clauses. Consider, for example, the sentence He can go  wherever he wants. The clause starts with a wh- word, contains a verb, and functions, taken whole, as a noun. You can tell it functions as a noun because you could replace it with a noun or a pronoun. For example, you could say, He can go home, He can go to Paris, or He can go there.   Because the wh- clause doesnt have a headword, its called a  free (nominal) relative clause.   Nominal clauses are dependent clauses. They cannot stand alone as a sentence but do contain a verb. I believe that grammar is easier than it seems. (The noun clause acts as an object, as in I believe it.)What I had for lunch was delicious. (The noun clause acts as a subject, as in The soup was delicious.)Beth is whom I was referring to. (The clause acts in this sentence as a predicate nominative. First, its a wh- clause because it has a subject and a verb. Next, it follows a linking verb. Third, it fills in information about the subject, as in Beth is she or She is Beth.) Nominalization The act of creating a nominal from a verb, adjective, or  other words  (even another noun) is known as  nominalization. For example, take  blogosphere. Its a new noun created from another plus the addition of a suffix. Its easy to create nouns (nominals) in English from other words. Even just adding  -ing  to a verb to make a  gerund  is nominalization, such as  firing  from  fire.  Or adding a suffix to an adjective, such as adding -ness  to  lovely  to make  loveliness.   Source Mortenson, Greg. Three Cups of Tea: One Mans Mission to Promote Peace — One School at a Time. David Oliver Relin, Paperback, Penguin Books, January 30, 2007.

Essay on Hp Case Study - 706 Words

MBA 533 Advanced Operations Management Fall, 2010 Case: Hewlett-Packard: DeskJet Printer Supply Chain A and B What are the pros and cons of the following proposals mentioned in the A case: a European factory, better forecasting, more inventory. †¢ European factory Pros: (1) Shorter delivery time, which means less pipe line inventory, less inventory cost. (2) Faster response to market requirement. Cons: (1) Need to build another factory, which means lots of fixed costs. (2) Complex management (3) May need to follow local law requirements. †¢ Better forecasting: Pros: (1) Better forecast always reduce uncertainty, reduce inventory while†¦show more content†¦Ã¢â‚¬ ¢ The total inventory by sea: o Individual printer: 48357.5 o Generic printer: 40019 †¢ The total inventory by air: o Individual printer: 16523.1 o Generic printer: 12105 †¢ Total inventory save by switching to ship by air: o Individual printer: 65.83% o Generic printer: 69.75% †¢ The shipping cost by air will increase the cost by $15, which is 5% of the production cost. However, considering the 24% inventory cost and inventory turns, the inventory cost saved by shipping by air is only 2.6% to 3.7%, which cannot compensate the increase shipping cost of 5%. So shipping by Air generally does not make sense. Evaluate quantitatively the proposal in the B case for the European market. In the case of by sea, the total inventory for generic printer is 40019, comparing to the case of individual printers of inventory of 48357.5, the proposal will save about 17% of inventory. In the case of by air, the total inventory for generic printer is 12105, comparing to the case of individual printers of inventory of 16523, the proposal will save about 27% of inventory. Will the B case proposal be effective in the other major markets, North America and Asia? The demand in the North America market is very dominated by the printer type A, and the demands of the other types of printers are minimal. The standard deviation altogether is 7378, if the demands areShow MoreRelatedHp Case Study1929 Words   |  8 PagesHP Case Study In order to further progress and increase profitability in his company Hewlett Packard, CEO Lew Platt realized in 1996 that they needed to look into new market and organizational opportunities while reducing sales and support costs. 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Essay Organizational culture - 1412 Words

PYC 4810 AssigNment 02 Unique number: Table of Contents Introduction Organizational culture is an important part of any organization, for this is the principles a company stand for. Without a strong, stable culture, an organization is sure to fail sooner than later. I will now discuss the subjects briefly mentioned in assignment 1. 1. The organizational culture of the organization where I work: 1.1. A) Definition of Organizational culture and 4 types of cultures. Organizational culture refers to the shared values, norms, visions, symbols, beliefs, habit, working language between people sharing a working environment. There are, according to (Greenberg, 2011) four types of organizational cultures that exist.†¦show more content†¦In my company, new employees get a computer, which stays at the office at all times. This computer will have all the newest software on it, ensuring that the employee can do the tasks effectively without any discomfort. Assimilation is step 3 of onboarding. 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Gasoline Price Volatile And The Elasticity -Myassignmenthelp.Com

Question: Discuss About The Gasoline Price Volatile And The Elasticity? Answer: Intoducation As per the discussion in the assignment A, David Jones is being considered as one of the top players in the consumer good market in Australia (David Jones 2018). They are having diversified product portfolio in order to cater to different market requirements along with effectively competing with the global players such as Amazon. David Jones is having both the online and offline market as their target market and thus, they are having the concept of Omni Channel marketing in order to cater to the customers from both worlds. The target customers for them are basically the customers looking out for the household goods and fashion garments. Assignment A discussed about the opportunities and threat being faced by David Jones from their internal environment. The consumer buying process is also being discussed in detail in order to determine the need recognition and buying influences of the customers. the previous assignment also discussed about the positioning of the brand. David Jones is being positioned as a brand with more concentration towards the customer satisfaction and generating revenue more from the offline marketplace (Singh, Kalafatis and Ledden 2014). This report will discuss about the marketing mix of David Jones briefly along with detailing the elements of price, place and people of them. This will help in determining the effectiveness of the marketing mix of David Jones. Marketing mix of David Jones Product David Jones is having diverse product portfolio ranging from household items to the fashion lines. This helps them to cover more market share and customer base in the market. Having the diversified product portfolio also helps them to have their products in different stages of the product life cycle (Qiu 2014). For instance, some of their newly introduced products are in the growth stage while some other is in the maturity stage. Thus, it enable the organization to maintain their market share consistently. Products of the David Jones also involve ideal packaging and labeling. This includes using of the recycled materials for packaging and providing the information of the impact on environment on the products. David Jones is having both proper product depth and width by having different product categories for their customers along with having varieties of the same product category. Price David Jones involves various pricing strategies in the market in order to target customer segments across different price levels. However there are various external and internal influences that determine the pricing strategy of them. These will be discussed in the following sections. Promotion David Jones involves different promotional activities in order to target more market area. They involves both online and offline promotional activities in order to cater to both types of customers. The key objectives of the promotional activity of David Jones are to communicate with more number of customers to push their newly introduced products. Moreover, another objective is to increase the maturity stage of their existing products in the market. Determination of the requirement of the customers in the market and offering products accordingly. People Contemporary business organizations such as David Jones are having the need of the effective human resource management to gain competitive advantages in the market. David Jones promotes training and development program for their employees in order to equip them to deal with the organizational issues. Moreover, providence of the training for their employees also helps David Jones to offer effective and proper customer service. David Jones also promotes incentives for their employees in order to increase their productivity and offering the best quality services to the customers. Physical evidence David Jones maintains certain store ambience and color to have an unified approach to the customers. Their employees are also being given uniform with the brand name embedded on it. Thus, it helps to enhance the brand exposure in the market. The stores of David Jones promote self service for their customers. Place Retail stores of David Jones are having their presence in busy city locations. Thus, they are having more footfalls of the customers. Moreover, David Jones is having online presence also. They follow selective intensity of the distribution channels. Pricing strategies of David Jones David Jones involves the strategy of price skimming for their products. This is due to the reason that, it helps them to generate more revenue from the market at the initial stage (Spann, Fischer and Tellis 2014). In addition, David Jones is having favorable brand value in the market and thus there is enough buzz regarding the new launches of products. With the help of the price skimming strategies, David Jones utilizes the positive buzz in the initial stage. Moreover, with time, the price is being reduced in order to enhance the lasting period of the products. Premium price in the initial stage enable the products of David Jones to create niche among the customers. Internal influence of pricing strategies Pricing strategies depends on the brand value and size of the organization. This is due to the reason that, the more brand value will be with the organization, the more will be their capability to initiate premium pricing in the market (Ingenbleek, Frambach and Verhallen 2013). Small organizations have to charge less to connect to more numbers of customers. For instance, David Jones is having favorable brand value in the market and thus it is possible for them to charge more in the initial stage of the introduction of the products. Pricing strategies also get determined by the marketing objectives. If the marketing objective is to further penetrate in the market, then the pricing will be on the lower side. On the other hand, if the marketing objective is to generate more money from the market in the initial stage, then the price will be on the higher side. External influence of pricing strategies Price elasticity is one of the key external influences for the pricing strategy (Lin and Prince 2013). If the price elasticity of the products is high then the price charged will be low and vice versa. If the competition in the market is high, then the price will be on the lower side to cut off the intensity of the competition. On the other hand, if the competition is low, then it is be easy for the business organizations to charge higher. It will help the organizations to generate more revenue from the market. People As discussed earlier, David Jones promotes effective human resource management for their employees. This is due to the fact that, David Jones cater to the consumer products and thus, employees should be effectively managed I order to provide quality customer service. In accordance to this concept, they have effective training and development program for their employees. Place David Jones is having Omnichannel marketing strategy in order to cater through both offline and online distribution strategy. The production process of them is being outsourced and thus it helps them to reduce the cost of production. Moreover, the market penetration of their retail offline stores is more and has their presence in different locations around the world. Thus, more market areas are being covered. With the help of their online distribution strategy, areas untapped by the retail stores are being covered. Their online marketplace is being available in different locations around the world. From available three intensities of distribution process, David Jones promotes the selective distribution strategy (Karray 2013). This helps them to offer their products from their own stores and maintain the ambience of the stores in accordance to their brand impression. Moreover, having the selective distribution strategy helps to control the pricing of their products without the influence of any third party retailers. With having the selective distribution strategy, David Jones is aligning the store ambience, color and the customer service with that of their brand. It will in turn enhance the brand recall of the customers. Recommendations Initiation of the price skimming strategy will help to generate more revenue in the initial stage and enhancing the life cycle of the product. Initiation of the training and development will help to provide quality customer service. Initiation of the selective distribution strategy will help to regulate the price and store ambience effectively. Reference David Jones. (2018).About Us - David Jones. [online] Available at: https://www.davidjones.com.au/About-David-Jones?_ga=2.174872677.657375688.1516529745-828052632.1516529745 [Accessed 21 Jan. 2018]. Ingenbleek, P., Frambach, R.T. and Verhallen, T.M., 2013. Best practices for new product pricing: impact on market performance and price level under different conditions.Journal of Product Innovation Management,30(3), pp.560-573. Karray, S., 2013. Periodicity of pricing and marketing efforts in a distribution channel.European Journal of Operational Research,228(3), pp.635-647. Lin, C.Y.C. and Prince, L., 2013. Gasoline price volatility and the elasticity of demand for gasoline.Energy Economics,38, pp.111-117. Qiu, T., 2014. Product diversification and market value of large international firms: A macroenvironmental perspective.Journal of International Marketing,22(4), pp.86-107. Singh, J., P. Kalafatis, S. and Ledden, L., 2014. Consumer perceptions of cobrands: The role of brand positioning strategies.Marketing Intelligence Planning,32(2), pp.145-159. Spann, M., Fischer, M. and Tellis, G.J., 2014. Skimming or penetration? Strategic dynamic pricing for new products.Marketing Science,34(2), pp.235-249.